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Privacy Policy


At the Designer Chair Warehouse we care about your privacy. We will treat you the way we would want to be treated, and that includes how we deal with your privacy.

Below, we outline our Privacy Policy and how we use the information we collect, who we will disclose it to and how customers can access, change and remove personal information.

If you use our Website, you acknowledge that you have read this Privacy Policy and that you accept the Terms of Use of the Website. Should you disagree with these terms and conditions, you are free to refrain from using the website and/or refrain from providing any of your personal data.

Who we are

We are a company incorporated in South Africa as LR Importers (Pty) Ltd. Our registered address is at the 3rd Floor, 1 Thibault Square, 1 Long Street, Cape Town, 8000. Our distribution centre is located at No 12 Shiraz Street, 1 Saxenburg Rd, Kuils River, 7580.

Our website address is:

What personal data we collect and why we collect it:


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

For obvious reasons.


If a User leaves a comment on our Website, the User may opt-in to saving his/her name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this Website, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

A User’s IP address and browser type may also be collected for administrative and/or statistical purposes without any other of the User’s individual information being collected. These cookies never contain any information that can be traced to identify an individual User. Certain aspects of the Website may become inaccessible to a User who chooses to disable cookies.

Embedded content from other websites

Articles on this Website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the User has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We use your personal data to improve your experience of our Website, for example, by providing content relating to product ranges, brands and newsletters which inform you of upcoming promotions, sales, changes or improvements.

Non-personal data is collected whenever you engage the Website. The type of non-personal data which is collected includes, for example, your browser name, operating system and internet service provider.

Your personal data is given voluntarily when you register on the Website or subscribe to the newsletter. This personal data includes your name and surname, e-mail address, contact details and physical address. It is predominantly used in relation to any orders placed for goods or any queries relating to the goods and/or the delivery thereof.

How we protect your data

We take reasonable measures to identify the reasonably foreseeable internal and external risks to your personal data which we have and to establish reasonable security measures which will guard against risks to your personal data. Your information is accessible only to a limited number of persons and only to the extent necessary.

Who we share your data with

We will never share your data with any third party without your prior consent. Where we do share your data, it is in order to fulfil our obligations to you, to serve you or to let you know about products or promotions which may be of interest to you.
Where you give us permission to share your data with a third party, we will do our very best to ensure that the third party has adequate security measures in place in order to protect your data.

We will only share your personal data with a third party to the extent necessary to carry out our obligations to you.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Industry regulatory disclosure requirements

Your have the right to:

  • opt-out from any direct marketing list which we might have by clicking on the “unsubscribe” link at the bottom of the email;
  • request that we confirm whether or not we hold any of your personal data; and
  • request from us a record of your personal data and which third parties have or had access thereto.

What rights you have over your data

If you have any questions regarding our Privacy Policy, we would like to hear from you.

Questions can be submitted on the website through this link to Contact us.

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